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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Copy Workshop
Publication date June 1, 2001
Binding Paperback
Edition New
Book category Adult Non-Fiction
ISBN-13 9781887229098
ISBN-10 1887229094
Dimensions 0.50 by 6.25 by 9 in.
Weight 0.90 lbs.
Availability§ Out of Print
Original list price $29.95
§As reported by publisher
Summaries and Reviews description: Product Description:

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Book cover for 9780962141522 Book cover for 9781887229098
The price comparison is for this edition
New edition from Copy Workshop (June 1, 2001)
9781887229098 | details & prices | 6.25 × 9.00 × 0.50 in. | 0.90 lbs | List price $29.95
About: The Consumer Insight Classic.
With Bruce Bendinger (other contributor) | from Copy Workshop (August 1, 1997)
9781887229029 | details & prices | List price $24.95
About: This is a book about how to get to know your customer.
from Copy Workshop (April 1, 1992)
9780962141522 | details & prices | 6.50 × 9.25 × 0.50 in. | 0.85 lbs | List price $24.95
About: Argues that effective advertising requires awareness of consumer psychology, offers advice on marketing research, and shares examples of shrewd marketing

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