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Jean-Marie Dru has written 5 work(s)
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Hardcover:
9781119167976 | John Wiley & Sons Inc, December 7, 2015, cover price $30.00
Product Description: What is advertising if not a window on the world?When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years...read more
Hardcover:
9781576876176 | Power House Books, September 4, 2012, cover price $27.50 | About this edition: What is advertising if not a window on the world?
Hardcover:
9780230600690 | St Martins Pr, September 4, 2007, cover price $32.00 | About this edition: Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple.
Paperback:
9780230604056 | Palgrave Macmillan, September 2, 2008, cover price $16.95 | About this edition: Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple.
Miscellaneous:
9780230610835 | 1 edition (Palgrave Macmillan, September 4, 2007), cover price $14.99
Product Description: The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780471218999 | John Wiley & Sons Inc, April 29, 2002, cover price $37.95 | About this edition: The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing.
Suggests ways to break down creative barriers and develop new competitive strategies and marketing plans
(view table of contents)
Hardcover:
9780471165651 | John Wiley & Sons Inc, November 1, 1996, cover price $55.00 | About this edition: Suggests ways to break down creative barriers and develop new competitive strategies and marketing plans
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