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Advertising and Society: An Introduction
By
Carol J. Pardun (editor)
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Bibliographic Detail
Publisher
Blackwell Pub
Publication date
September 23, 2013
Pages
296
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780470673096
ISBN-10
0470673095
Dimensions
0.75 by 5 by 9 in.
Weight
1.05 lbs.
Original list price
$43.95
Amazon.com says people who bought this book also bought:
Advertising Age | Advertising Research | Controversies in Contemporary Advertising | Media Essentials | Paid Attention | Ads, Fads, & Consumer Culture | Advertising, Society, and Consumer Culture | Truth, Lies, and Advertising | The Saturated Self
Advertising Age | Advertising Research | Controversies in Contemporary Advertising | Media Essentials | Paid Attention | Ads, Fads, & Consumer Culture | Advertising, Society, and Consumer Culture | Truth, Lies, and Advertising | The Saturated Self
Summaries and Reviews
Amazon.com description: Product Description: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
- Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
- Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
- Examines the impact of advertising through its distinctive âpoint/counterpointâ format âdesigned to spark discussion and help students understand the complexities of the issues being presented
- Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
- Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Editions
Paperback
The price comparison is for this edition
2 edition from Blackwell Pub (September 23, 2013)
9780470673096 | details & prices | 296 pages | 5.98 × 9.02 × 0.75 in. | 1.05 lbs | List price $43.95
About: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
About: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
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