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Advertising Research: Theory and Practice
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
May 13, 2011
Pages
675
Binding
Hardcover
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780132128322
ISBN-10
0132128322
Dimensions
1.50 by 7.25 by 9.50 in.
Weight
2.75 lbs.
Original list price
$170.00
Amazon.com says people who bought this book also bought:
Controversies in Contemporary Advertising | The Media Handbook | Creative Strategy in Advertising | Advertising Account Planning | Advertising and Integrated Brand Promotion | Persuasion in the Media Age | Advertising and Public Relations Research | Strategic Writing | Advertising
Controversies in Contemporary Advertising | The Media Handbook | Creative Strategy in Advertising | Advertising Account Planning | Advertising and Integrated Brand Promotion | Persuasion in the Media Age | Advertising and Public Relations Research | Strategic Writing | Advertising
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
2 edition from Prentice Hall (May 13, 2011)
9780132128322 | details & prices | 675 pages | 7.25 × 9.50 × 1.50 in. | 2.75 lbs | List price $170.00
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