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Bang!: Getting Your Message Heard in a Noisy World
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Bibliographic Detail
Publisher Crown Pub
Publication date January 18, 2005
Pages 244
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780385508179
ISBN-10 0385508174
Dimensions 0.75 by 5.50 by 8.25 in.
Weight 0.48 lbs.
Original list price $14.95
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Summaries and Reviews
Summary
The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of 'out-of-the-box' strategies for creating a successful message about one's products and services. Reprint. 12,500 first printing.
Amazon.com description: Product Description: We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.

Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

Editions
Hardcover
Book cover for 9780385508162
 
1 edition from Doubleday (October 1, 2003); titled "Bang: Getting Your Message Heard in a Noisy World"
9780385508162 | details & prices | 244 pages | 6.75 × 9.75 × 1.50 in. | 1.05 lbs | List price $24.95
About: The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of strategies for creating a successful message about products and services.
Paperback
Book cover for 9780385508179
 
The price comparison is for this edition
Reprint edition from Crown Pub (January 18, 2005)
9780385508179 | details & prices | 244 pages | 5.50 × 8.25 × 0.75 in. | 0.48 lbs | List price $14.95
About: The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of 'out-of-the-box' strategies for creating a successful message about one's products and services.
Miscellaneous
from Crown Pub (December 18, 2007)
9780307423511 | details & prices | 256 pages | List price $14.95

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