9780385508162, titled "Bang: Getting Your Message Heard in a Noisy World" | 1 edition (Doubleday, October 1, 2003), cover price $24.95 | About this edition: The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of strategies for creating a successful message about products and services.

9780385508179 | Reprint edition (Crown Pub, January 18, 2005), cover price $14.95 | About this edition: The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of 'out-of-the-box' strategies for creating a successful message about one's products and services.

9780307423511 | Crown Pub, December 18, 2007, cover price $14.95

9780380808427 | Avon Books, April 1, 1999, cover price $14.00 | About this edition: Explains how to anticipate costs and develop financial strategies from birth through college and offers tips on coping with unexpected expenses, tuition fees, and baby supplies