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Basic Marketing Research
By
Gilbert A. Churchill and
Tom J. Brown
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Bibliographic Detail
Publisher
South-Western Pub
Publication date
April 15, 2009
Binding
Hardcover
Edition
7
Book category
Adult Non-Fiction
ISBN-13
9780324599343
ISBN-10
032459934X
Availability§
Publisher Out of Stock Indefinitely
Original list price
$338.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Building Better Models with JMP Pro | Consumer Behavior | Introduction to Corporate Finance | Contemporary Selling | Advertising and Promotion | Management of a Sales Force | Marketing Research
Building Better Models with JMP Pro | Consumer Behavior | Introduction to Corporate Finance | Contemporary Selling | Advertising and Promotion | Management of a Sales Force | Marketing Research
Summaries and Reviews
Amazon.com description: Product Description: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Editions
Hardcover
The price comparison is for this edition
With Gilbert A. Churchill |
7 edition from South-Western Pub (April 15, 2009)
9780324599343 | details & prices | List price $338.95
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
Paperback
5th edition from Academic Internet Pub Inc (October 30, 2006)
9781428805873 | details & prices | 241 pages | 8.25 × 10.50 × 0.75 in. | 1.25 lbs | List price $31.95
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