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The Marketing Research Project Manual
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Jump down to see edition details for The Marketing Research Project Manual: Paperback
Jump down to see edition details for Introduction to the Guitar Toolbox: Hardcover | Paperback
Bibliographic Detail
Publisher West Group
Publication date June 1, 1993
Binding Paperback
Edition 2nd
Book category Adult Non-Fiction
ISBN-13 9780314012333
ISBN-10 0314012338
Dimensions 0.75 by 8.50 by 10 in.
Weight 0.90 lbs.
Availability§ Publisher Out of Stock
Original list price $17.75
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual. This manual, featuring the marketing research activities of an electric utilities corporation, takes you step-by-step through interviewing, turning research objectives into a questionnaire, choosing a sampling method, designing sampling plans, entering survey data into the computer, preparing a research report, and translating your results into recommendations. Clear, concise explanations of each step are provided to ensure that you develop these valuable marketing research skills through real, hands-on experience.

Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Paperback
Book cover for 9780314076908 Book cover for 9780538891486
 
4 pap/dsk edition from South-Western Pub (July 1, 1998)
9780538891486 | details & prices | 235 pages | 8.50 × 11.00 × 0.50 in. | 1.35 lbs | List price $53.95
About: Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual.
With Claire Edwards, Rob Imrie | 3rd edition from West Group (March 1, 1996)
9780314076908 | details & prices | 8.50 × 10.25 × 0.50 in. | 0.90 lbs | List price $22.95
This edition also contains The Short Guide to Urban Policy
About: Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual.
The price comparison is for this edition
With Williams | 2nd edition from West Group (June 1, 1993)
9780314012333 | details & prices | 8.50 × 10.00 × 0.75 in. | 0.90 lbs | List price $17.75
This edition also contains Introduction to the Guitar Toolbox
About: Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual.
Hardcover
Book cover for 9780312288105
 
With Peter New | from Palgrave Macmillan (June 1, 1985); titled "Fiction and Purpose in Utopia, Rasselas, the Mill on the Floss, and Women in Love"
9780312288105 | details & prices | 6.00 × 9.00 × 1.25 in. | 1.35 lbs | List price $29.95
This edition also contains Fiction and Purpose in Utopia, Rasselas, the Mill on the Floss, and Women in Love
About: Fiction and Purpose in Utopia, Rasselas, The Mill on the Floss and Women in Loveviii, 320 pp.
Paperback
Book cover for 9780980750607 Book cover for 9780980750676
 
from Mel Bay Pubns (September 1, 2013)
9780980750676 | details & prices | 64 pages | List price $29.99
from Mel Bay Pubns (July 1, 2013)
9780980750607 | details & prices | 68 pages | List price $29.99
The price comparison is for this edition
With Glen R. Jarboe | 2nd edition from West Group (June 1, 1993); titled "The Marketing Research Project Manual"
9780314012333 | details & prices | 8.50 × 10.00 × 0.75 in. | 0.90 lbs | List price $17.75
This edition also contains The Marketing Research Project Manual
About: Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual.

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