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Marketing Public Transit: A Strategic Approach
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Bibliographic Detail
Publisher Praeger Pub Text
Publication date November 17, 1987
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780275924997
ISBN-10 0275924998
Dimensions 1 by 6.50 by 9.75 in.
Weight 1.25 lbs.
Original list price $84.00
Summaries and Reviews
Amazon.com description: Product Description:

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.



Editions
Hardcover
The price comparison is for this edition
from Praeger Pub Text (November 17, 1987)
9780275924997 | details & prices | 6.50 × 9.75 × 1.00 in. | 1.25 lbs | List price $84.00
About: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources.

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