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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
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Bibliographic Detail
Publisher
St Martins Pr
Publication date
September 4, 2007
Pages
233
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780230600690
ISBN-10
0230600697
Dimensions
1 by 6.50 by 9.50 in.
Weight
1 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$32.00
§As reported by publisher
Amazon.com says people who bought this book also bought:
Thank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs | The Ways to New | Disruption | Perfect Pitch | Beyond Disruption
Thank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs | The Ways to New | Disruption | Perfect Pitch | Beyond Disruption
Summaries and Reviews
Summary
Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple. 20,000 first printing.
Amazon.com description: Product Description: In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Editions
Hardcover
The price comparison is for this edition
from St Martins Pr (September 4, 2007)
9780230600690 | details & prices | 233 pages | 6.50 × 9.50 × 1.00 in. | 1.00 lbs | List price $32.00
About: Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple.
About: Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple.
Paperback
from Palgrave Macmillan (September 2, 2008)
9780230604056 | details & prices | List price $16.95
About: Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple.
About: Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple.
Miscellaneous
1 edition from Palgrave Macmillan (September 4, 2007)
9780230610835 | details & prices | 256 pages | List price $14.99
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