Amazon.com description: Product Description: For the introductory course in Operations Management at both the undergraduate and graduate levels. This is the first OM textbook written with the perspective that most students taking this course are not majoring in Operations. Therefore, while still covering the standard core operations concepts and tools, the authors emphasize two major themes. First, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations-that it usually takes coordinated operations, effectively integrated across all functional areas to deliver the combination of service and manufactured value required to satisfy most customers.