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Marketing Due Diligence: Reconnecting Strategy to Share Price
By Malcolm McDonald and Keith Ward (editor)
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date November 1, 2005
Pages 238
Book category Adult Non-Fiction
ISBN-13 9780080459424
ISBN-10 0080459420
Published in Great Britain
Original list price $45.95
Summaries and Reviews
Book cover for 9780750667272
from Butterworth-Heinemann (November 28, 2005)
9780750667272 | details & prices | 238 pages | 7.25 × 9.25 × 0.25 in. | 1.10 lbs | List price $54.95
About: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern.
The price comparison is for this edition
With Malcolm McDonald | from Butterworth-Heinemann (November 1, 2005)
9780080459424 | details & prices | 238 pages | List price $45.95

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