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Customer-Focused Marketing
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Bibliographic Detail
Publisher McGraw-Hill Book Co Ltd
Publication date November 1, 1992
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780077076986
ISBN-10 0077076982
Availability§ Publisher Out of Stock Indefinitely
Published in Great Britain
Original list price $25.01
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.

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Hardcover
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from McGraw-Hill Book Co Ltd (November 1, 1992)
9780077076986 | details & prices | List price $25.01
About: This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization.

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