search for books and compare prices
cover image
Spin Selling
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback | CD/Spoken Word | Cassette/Spoken Word
Bibliographic Detail
Publisher McGraw-Hill
Publication date July 1, 1988
Pages 197
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780070511132
ISBN-10 0070511136
Dimensions 0.75 by 6.25 by 9.25 in.
Weight 1 lbs.
Original list price $34.00
Summaries and Reviews
Summary
Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings (view table of contents)
Amazon.com description: Product Description:

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”

You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.



Editions
Hardcover
Book cover for 9780070511132
 
The price comparison is for this edition
from McGraw-Hill (July 1, 1988); titled "Spin Selling"
9780070511132 | details & prices | 197 pages | 6.25 × 9.25 × 0.75 in. | 1.00 lbs | List price $34.00
About: Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings
Paperback
Book cover for 9780566076893
 
from Gower Pub Co (September 1, 1995)
9780566076893 | details & prices | 272 pages | List price $34.95
About: Spin - Selling
CD/Spoken Word
With Bob Kalomeer | Abridged edition from Highbridge Co (May 26, 2000); titled "Spin Selling"
9781565114203 | details & prices | 5.00 × 5.50 × 1.00 in. | 0.40 lbs | List price $24.95
Cassette/Spoken Word
Book cover for 9781565112605
 
With Bob Kalomeer (other contributor) | Abridged edition from Highbridge Co (August 1, 1998); titled "Spin Selling"
9781565112605 | details & prices | 4.50 × 7.25 × 0.75 in. | 0.30 lbs | List price $16.95
About: Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.