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By
Jonathan M. Cagan and
Craig M. Vogel
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Bibliographic Detail
Publisher
Financial Times Management
Publication date
September 16, 2012
Pages
379
Binding
Hardcover
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780133011425
ISBN-10
0133011429
Dimensions
1.25 by 7.50 by 9.75 in.
Weight
1.85 lbs.
Availability§
Publisher Out of Stock
Original list price
$39.99
Subjects
§As reported by publisher
Amazon.com says people who bought this book also bought:
Business Law (10th Edition) (What's New in Business Law) | Statistical Reasoning for Everyday Life (5th Edition) | Fundamentals of Financial Management | Made to Stick | Steal Like an Artist | Crossing the Chasm | A Whole New Mind
Business Law (10th Edition) (What's New in Business Law) | Statistical Reasoning for Everyday Life (5th Edition) | Fundamentals of Financial Management | Made to Stick | Steal Like an Artist | Crossing the Chasm | A Whole New Mind
Summaries and Reviews
Amazon.com description: Product Description: For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into i
Editions
Hardcover
The price comparison is for this edition
2 edition from Financial Times Management (September 16, 2012)
9780133011425 | details & prices | 379 pages | 7.50 × 9.75 × 1.25 in. | 1.85 lbs | List price $39.99
About: For years, Jonathan Cagan’s and Craig M.
About: For years, Jonathan Cagan’s and Craig M.
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