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Craig M. Vogel has written 3 work(s)
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Product Description: For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets or create entirely new markets...read more
Hardcover:
9780133011425 | 2 edition (Financial Times Management, September 16, 2012), cover price $39.99 | About this edition: For years, Jonathan Cagan’s and Craig M.
Hardcover:
9780131860827 | Pearson P T R, June 16, 2005, cover price $34.99
Paperback:
9780132776202 | Financial Times Management, June 28, 2011, cover price $37.99
Product Description: Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles...read more
Hardcover:
9780139696947 | Financial Times Management, October 1, 2001, cover price $32.99
Paperback:
9780132618625 | Financial Times Management, October 22, 2001, cover price $34.99 | About this edition: Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones.
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