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Made to Stick: Why Some Ideas Survive and Others Die
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Bibliographic Detail
Publisher Random House Inc
Publication date January 2, 2007
Pages 291
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781400064281
ISBN-10 1400064287
Dimensions 1 by 5.75 by 8.50 in.
Weight 1 lbs.
Original list price $27.00
Summaries and Reviews
Summary
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
Amazon.com description: Product Description: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Editions
Hardcover
Book cover for 9781400064281
 
The price comparison is for this edition
from Random House Inc (January 2, 2007)
9781400064281 | details & prices | 291 pages | 5.75 × 8.50 × 1.00 in. | 1.00 lbs | List price $27.00
About: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.
Paperback
Book cover for 9780812982008
 
from Random House (September 1, 2010)
9780812982008 | details & prices | 323 pages | 5.50 × 8.25 × 0.75 in. | 0.60 lbs | List price $12.00
About: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.
Reprint edition from Random House Inc (August 18, 2009)
9780812974645 | details & prices | 304 pages | List price $15.00
Miscellaneous
Book cover for 9781588365965
 
from Random House Inc (January 2, 2007)
9781588365965 | details & prices | List price $26.00
About: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.
CD/Spoken Word
Book cover for 9780739341346
 
With Charles Kahlenberg (other contributor) | Unabridged edition from Random House (January 2, 2007)
9780739341346 | details & prices | 5.50 × 6.00 × 1.25 in. | 0.55 lbs | List price $29.95
About: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

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