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Made to Stick: Why Some Ideas Survive and Others Die
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Bibliographic Detail
Publisher Random House Inc
Publication date January 2, 2007
Pages 291
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781400064281
ISBN-10 1400064287
Dimensions 1 by 5.75 by 8.50 in.
Weight 1 lbs.
Original list price $27.00
Summaries and Reviews
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing. description: Product Description: Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath-Chip a professor at Stanford's business school, Dan a teacher and textbook publisher-offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"-that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"-well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)

Book cover for 9781400064281
The price comparison is for this edition
from Random House Inc (January 2, 2007)
9781400064281 | details & prices | 291 pages | 5.75 × 8.50 × 1.00 in. | 1.00 lbs | List price $27.00
About: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.
Book cover for 9780812982008
from Random House (September 1, 2010)
9780812982008 | details & prices | 323 pages | 5.50 × 8.25 × 0.75 in. | 0.60 lbs | List price $12.00
About: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.
Reprint edition from Random House Inc (August 18, 2009)
9780812974645 | details & prices | 304 pages | List price $15.00
Book cover for 9781588365965
from Random House Inc (January 2, 2007)
9781588365965 | details & prices | List price $26.00
About: What is that makes urban myths so persistent but many everyday truths so eminently forgettable?
CD/Spoken Word
Book cover for 9780739341346
With Charles Kahlenberg (other contributor) | Unabridged edition from Random House (January 2, 2007)
9780739341346 | details & prices | 5.50 × 6.00 × 1.25 in. | 0.55 lbs | List price $29.95
About: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

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