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Working With the Emotional Investor: Financial Psychology for Wealth Managers
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Book cover for 9781440845123
With Richard Koonce | from Praeger Pub Text (August 31, 2016)
9781440845123 | details & prices | 180 pages | List price $37.00
About: An invaluable resource for wealth managers advising individuals, couples, and families, this book explains why human emotions drive all investor behavior and makes a powerful case for why advisors need to be aware of such emotions in advising clients―especially in high-stakes situations.