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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Mary Jo Hatch, Wally Olins (other contributor) |
1 edition from Jossey-Bass Inc Pub (March 7, 2008)
9780787998301 | details & prices | 266 pages | 6.25 × 9.25 × 1.00 in. | 1.04 lbs | List price $34.95
Miscellaneous
With Mary Jo Hatch |
from Jossey-Bass Inc Pub (June 2, 2008)
9780470245361 | details & prices | 272 pages | List price $29.95