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Wally Olins has written 7 work(s)
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Paperback:
9780500291399 | Thames & Hudson, April 22, 2014, cover price $24.95
Paperback:
9788475066646 | Italian edition edition (Turner, July 1, 2006), cover price $41.95 | About this edition: Book annotation not available for this title.
Paperback:
9780500285152 | Reprint edition (Thames & Hudson, March 30, 2005), cover price $21.95 | About this edition: Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness.
Hardcover:
9780500511459 | Thames & Hudson, April 1, 2004, cover price $29.95
Product Description: Hardly any other architectsâ office has, like "the unitâ, specialized in developing architectural corporate identity (CI). Commissions have, as a result, been received from food chain stores such as Standa in Italy or Merkur in Austria, for whom CI is important...read more
Hardcover:
9783211022399 | Springer Vienna Architecture, March 1, 2004, cover price $50.00 | About this edition: Hardly any other architectsâ office has, like "the unitâ, specialized in developing architectural corporate identity (CI).
Hardcover:
9781856690676 | Trafalgar Square, April 1, 1996, cover price $65.00
9781856690379 | Trafalgar Square, June 1, 1995, cover price N/A
Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share
Hardcover:
9780875842509 | Harvard Business School Pr, October 1, 1990, cover price $60.00 | About this edition: Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share
Paperback:
9780875843681 | Reprint edition (Harvard Business School Pr, September 1, 1992), cover price $29.95 | About this edition: Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share
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