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Wally Olins has written 7 work(s)
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Cover for 9780500291399 Cover for 9788475066646 Cover for 9780500285152 Cover for 9780500511459 Cover for 9783211022399 Cover for 9781856690379 Cover for 9781856690676 Cover for 9780875842509
cover image for 9788475066646
Product Description: Book annotation not available for this title.Title: Brand / Wally Olins on BrandsAuthor: Olins, WallyPublisher: CelesaPublication Date: 2006/07/01Number of Pages: 288Binding Type: PAPERBACKLibrary of Congress:

Paperback:

9788475066646 | Italian edition edition (Turner, July 1, 2006), cover price $41.95 | About this edition: Book annotation not available for this title.

cover image for 9780500285152
Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness. Reprint.

Paperback:

9780500285152 | Reprint edition (Thames & Hudson, March 30, 2005), cover price $21.95 | About this edition: Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness.

cover image for 9780500511459

Hardcover:

9780500511459 | Thames & Hudson, April 1, 2004, cover price $29.95

cover image for 9783211022399
Product Description: Hardly any other architects’ office has, like "the unit”, specialized in developing architectural corporate identity (CI). Commissions have, as a result, been received from food chain stores such as Standa in Italy or Merkur in Austria, for whom CI is important...read more

Hardcover:

9783211022399 | Springer Vienna Architecture, March 1, 2004, cover price $50.00 | About this edition: Hardly any other architects’ office has, like "the unit”, specialized in developing architectural corporate identity (CI).

cover image for 9781856690676
By Conway Lloyd Morgan (editor) and Wally Olins (editor)

Hardcover:

9781856690676 | Trafalgar Square, April 1, 1996, cover price $65.00
9781856690379 | Trafalgar Square, June 1, 1995, cover price N/A

Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share

Hardcover:

9780875842509 | Harvard Business School Pr, October 1, 1990, cover price $60.00 | About this edition: Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share

Paperback:

9780875843681 | Reprint edition (Harvard Business School Pr, September 1, 1992), cover price $29.95 | About this edition: Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share

displaying 1 to 7 | at end