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Strategic Relationship Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Springer Verlag (May 1, 2002)
9783540431619 | details & prices | 371 pages | 7.50 × 10.00 × 1.00 in. | 1.95 lbs | List price $89.95
Paperback
from Springer Verlag (June 30, 2004)
9783540018704 | details & prices | 371 pages | 7.25 × 9.75 × 1.00 in. | 1.66 lbs | List price $99.00
About: There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing.
About: There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing.