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Strategic Marketing
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Paperback
With David W. Cravens |
9 edition from McGraw-Hill Education (April 1, 2008)
9780071263351 | details & prices | 752 pages | 7.75 × 9.75 × 1.00 in. | 2.95 lbs | List price $87.00
About: "Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
About: "Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.