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Renacimiento 2.0/ Get Back in the Box
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Paperback
Book cover for 9788493464271
 
Italian edition edition from Urano (July 16, 2007)
9788493464271 | details & prices | 413 pages | 6.00 × 9.00 × 0.75 in. | 1.25 lbs | List price $22.95
About: Reveals that the secret of success lies inside the box and that businesses that focus on their core competencies, their customers' needs, and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups, and off-site consultants.