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Bibliographic Detail
Publisher
Urano
Publication date
July 16, 2007
Pages
413
Binding
Paperback
Edition
Italian edition
Book category
Adult Non-Fiction
ISBN-13
9788493464271
ISBN-10
8493464279
Dimensions
0.75 by 6 by 9 in.
Weight
1.25 lbs.
Original list price
$22.95
Summaries and Reviews
Summary
Reveals that the secret of success lies inside the box and that businesses that focus on their core competencies, their customers' needs, and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups, and off-site consultants.
Amazon.com description: Product Description: Ya no hay vuelta atrás: la era industrial ha llegado a su fin. La cultura y la industria de masas se han agotado a sà mismas. Pero lejos de alarmarse ante lo que se avecina, Douglas Rushkoff, uno de los analistas más perspicaces de la sociedad actual, considera esta crisis, que él denomina ""un nuevo renacimiento"", una oportunidad para que los intereses y pasiones de directivos, empleados y consumidores tengan de nuevo un lugar en la empresa. Para Rushkoff, la mejor fórmula para estos nuevos tiempos es mantenerse fiel a los principios originales. En el nuevo renacimiento, nociones como jerarquÃa, competencia y marketing son sustituidas por otras como cooperación, motivación y juego. Hoy, las empresas necesitan ser verdaderamente innovadoras, reencontrar el espÃritu de aventura que las impulsó y recuperar el contacto con sus clientes. / By touting the value of thinking ""outside the box,"" business experts have inspired an obsession with growth, competition and offbeat concepts, says Rushkoff (Cyberia; Coercion; etc.). In fact, he insists, the secret of success lies inside the box; businesses that focus on their core competencies, their customers' needs and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups or off-site consultants.
Editions
Paperback
The price comparison is for this edition
Italian edition edition from Urano (July 16, 2007)
9788493464271 | details & prices | 413 pages | 6.00 × 9.00 × 0.75 in. | 1.25 lbs | List price $22.95
About: Reveals that the secret of success lies inside the box and that businesses that focus on their core competencies, their customers' needs, and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups, and off-site consultants.
About: Reveals that the secret of success lies inside the box and that businesses that focus on their core competencies, their customers' needs, and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups, and off-site consultants.
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