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Principles of Service Marketing and Management
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Hardcover
With Prima Games (other contributor) |
from Prentice Hall (January 1, 1999)
9780136768753 | details & prices | 414 pages | 9.00 × 11.50 × 0.75 in. | 2.55 lbs | List price $110.00
This edition also contains Mortal Kombat vs. DC Universe: Prima Official Game Guide
About: Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context.
This edition also contains Mortal Kombat vs. DC Universe: Prima Official Game Guide
About: Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context.