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Principles of Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
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Hardcover
Book cover for 9780137146680
 
With Gerald Pintel | Fac sub edition from Prentice Hall (August 1, 1990)
9780137146680 | details & prices | 7.50 × 9.75 × 1.00 in. | 2.05 lbs | List price $82.00
About: An introduction to marketing, this book provides coverage of the fundamentals and offers insights into the recent developments.
Paperback
Book cover for 9780137014255
 
With Robert Holden, Gerald Pintel | 4th edition from Prentice Hall (November 1, 1990)
9780137151110 | details & prices | 8.25 × 11.25 × 0.50 in. | 1.00 lbs | List price $34.08
This edition also contains Success Intelligence: Essential Lessons and Practices from the World's Leading Coaching Program on Authentic Success
About: Work smart.
With Gerry Johnstone (other contributor), Tony Ward (other contributor), Bev Clucas (other contributor) | 2 student edition from Prentice Hall (January 1, 1980)
9780137014255 | details & prices | List price $10.95
This edition also contains Torture: Moral Absolutes and Ambiguities
About: Work smart.