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Price Management
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Hardcover
from North-Holland (August 1, 1989)
9780444873279 | details & prices | 7.00 × 10.25 × 1.00 in. | 1.50 lbs | List price $138.50
About: This book is a completely updated translation of the German standard work "Preismanagement", a volume which was quoted in the International Journal of Research in Marketing as "a pioneering work in pricing" and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft.
About: This book is a completely updated translation of the German standard work "Preismanagement", a volume which was quoted in the International Journal of Research in Marketing as "a pioneering work in pricing" and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft.