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Planning for R.O.I.: Effective Advertising Strategy/Book and Workbook
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Paperback
from Prentice Hall Direct (March 1, 1989)
9780136794660 | details & prices | 8.50 × 12.00 × 0.25 in. | 0.70 lbs | List price $24.95
About: Outlines a procedure for organizing the background needed to produce a powerful advertising campaign.
About: Outlines a procedure for organizing the background needed to produce a powerful advertising campaign.