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William D. Wells has written 7 work(s)
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Cover for 9780133575958 Cover for 9780132539128 Cover for 9780132606318 Cover for 9780136064152 Cover for 9780805819014 Cover for 9780805828122 Cover for 9780471596417 Cover for 9780136794660
cover image for 9780132606318
Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780132606318 | 9 har/psc edition (Prentice Hall, June 5, 2012), cover price $296.73 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780132539128 | 9 psc edition (Prentice Hall, June 13, 2011), cover price $105.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

cover image for 9780136064152

Hardcover:

9780136064152 | Har/dvd edition (Prentice Hall, July 29, 2008), cover price $226.67

cover image for 9780805828122
Product Description: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising...read more
By William D. Wells (editor)

Hardcover:

9780805819014 | Psychology Pr, May 1, 1997, cover price $130.00 | About this edition: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.

Paperback:

9780805828122 | Psychology Pr, May 1, 1997, cover price $78.95 | About this edition: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.

Hardcover:

9780471596417 | John Wiley & Sons Inc, May 1, 1996, cover price $113.60

cover image for 9780136794660
Product Description: Outlines a procedure for organizing the background needed to produce a powerful advertising campaign.

Paperback:

9780136794660 | Prentice Hall Direct, March 1, 1989, cover price $24.95 | About this edition: Outlines a procedure for organizing the background needed to produce a powerful advertising campaign.

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