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William D. Wells has written 7 work(s)
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Hardcover:
9780133575958 | 10 psc edition (Prentice Hall, April 14, 2014), cover price $109.07
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE
Hardcover:
9780132606318 | 9 har/psc edition (Prentice Hall, June 5, 2012), cover price $296.73
9780132539128 | 9 psc edition (Prentice Hall, June 13, 2011), cover price $105.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
Paperback:
9781428843837 | Academic Internet Pub Inc, November 30, 2009, cover price $31.95
Hardcover:
9780136064152 | Har/dvd edition (Prentice Hall, July 29, 2008), cover price $226.67
Product Description: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising...read more
Hardcover:
9780805819014 | Psychology Pr, May 1, 1997, cover price $130.00 | About this edition: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.
Paperback:
9780805828122 | Psychology Pr, May 1, 1997, cover price $78.95 | About this edition: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.
(view table of contents)
Hardcover:
9780471596417 | John Wiley & Sons Inc, May 1, 1996, cover price $113.60
Paperback:
9780136794660 | Prentice Hall Direct, March 1, 1989, cover price $24.95 | About this edition: Outlines a procedure for organizing the background needed to produce a powerful advertising campaign.
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