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The Pdma Handbook of New Product Development
By Milton D. Rosenau; Abbie Griffin; George A. Castellion; Ned F. Anschuetz; Product Development & Management Association
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Hardcover
Book cover for 9780470648209
 
With Kenneth B. Kahn (other contributor) | 3 edition from John Wiley & Sons Inc (December 26, 2012)
9780470648209 | details & prices | 492 pages | 6.25 × 9.25 × 1.00 in. | 1.75 lbs | List price $135.00
This edition also contains The Pdma Handbook of New Product Development