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Marketing
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Hardcover
Book cover for 9780072347838 Book cover for 9780072434033 Book cover for 9780072478792
 
With Anna Myers | 6th pkg edition from McGraw-Hill College (June 1, 2000)
9780072434033 | details & prices | 8.50 × 10.75 × 1.00 in. | 4.10 lbs | List price $117.90
This edition also contains Tulsa Burning
About: The fifth edition of Marketing is the result of a detailed and rigorous developmental process designed to provide customer value in several ways.
With Eric N. Berkowitz | from McGraw-Hill College (October 1, 1999)
9780072347838 | details & prices | 9.25 × 11.25 × 1.50 in. | 4.05 lbs | List price $102.95
This edition also contains Reclaiming Your Sexual Self: How You Can Bring Desire Back into Your Life
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.