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Marketing Research: Marketing Engineering Applications
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Paperback
Book cover for 9780130084552 Book cover for 9780321046468 Book cover for 9780321046475
 
With Arvind Rangaswamy | 2 edition from Prentice Hall (September 1, 2002)
9780130084552 | details & prices | 8.00 × 10.50 × 0.25 in. | 0.30 lbs | List price $51.00
About: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering—the use of interactive computer decision models to help support marketing decisions.
Pap/cdr edition from Prentice Hall (October 1, 1999)
9780321046475 | details & prices | 8.00 × 10.00 × 0.25 in. | 0.75 lbs | List price $40.00
About: A module intended to be used as a supplement on marketing courses.
With Andreas Lundberg (other contributor), Arvind Rangaswamy, Ulrica Norberg, Diana Katarzyna Biedny (other contributor) | Bk&cd-rom edition from Addison-Wesley (August 1, 1998)
9780321046468 | details & prices | 152 pages | 8.00 × 10.00 × 0.25 in. | 0.90 lbs | List price $63.00
This edition also contains 15-Minute Yoga: Health, Well-Being, and Happiness Through Daily Practice