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Marketing Management and Strategy: Marketing Engineering Applications
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Paperback
2 edition from Prentice Hall (September 1, 2002)
9780130084637 | details & prices | 8.00 × 10.50 × 0.25 in. | 0.40 lbs | List price $58.80
About: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringâthe use of interactive computer decision models to help support marketing decisions.
About: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringâthe use of interactive computer decision models to help support marketing decisions.
Pap/cdr edition from Addison-Wesley (August 1, 1998)
9780321046406 | details & prices | 128 pages | 8.25 × 10.25 × 0.25 in. | 0.55 lbs | List price $33.00
About: This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (1998).
About: This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (1998).