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Market-Led Strategic Change: Making Marketing Happen in Your Organization
By Nigel Piercy
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Paperback
Book cover for 9780750606707
 
from Butterworth-Heinemann (September 1, 1992)
9780750606707 | details & prices | 416 pages | 6.50 × 9.25 × 1.00 in. | 1.55 lbs | List price $46.95
About: Offers a new approach to the old problem of making marketing happen.