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Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing
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Hardcover
from Cyan Communications (June 30, 2007)
9781904879961 | details & prices | 247 pages | 6.50 × 9.50 × 1.00 in. | 1.20 lbs | List price $26.95
About: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same.
About: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same.