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Philippa Roberts has written 3 work(s)
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Paperback:
9781907794254 | Atlasbooks Dist Serv, October 1, 2014, cover price $19.99 | About this edition: Why is it that some companies and brands succeed with women and others don't?
Product Description: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same...read more
Paperback:
9780462099330 | Gardners Books, January 15, 2010, cover price $22.65 | About this edition: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same.
Hardcover:
9781904879961 | Cyan Communications, June 30, 2007, cover price $26.95 | About this edition: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same.
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