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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
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Paperback
3 edition from Routledge (April 22, 2010)
9781856177733 | details & prices | 376 pages | 6.00 × 9.00 × 1.00 in. | 1.25 lbs | List price $62.95
2 edition from Butterworth-Heinemann (April 3, 2006)
9780750667494 | details & prices | 318 pages | 6.50 × 9.75 × 1.00 in. | 1.25 lbs | List price $49.95
About: The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.
About: The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.