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Leslie De Chernatony has written 5 work(s)
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Cover for 9780750667494 Cover for 9781856177733 Cover for 9780750659802 Cover for 9781855219618

Hardcover:

9781138128583 | 3 revised edition (Routledge, September 3, 2015), cover price $165.00

cover image for 9781856177733
Product Description: Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field...read more

Paperback:

9781856177733 | 3 edition (Routledge, April 22, 2010), cover price $62.95 | About this edition: Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
9780750667494 | 2 edition (Butterworth-Heinemann, April 3, 2006), cover price $49.95 | About this edition: The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.

cover image for 9780750659802
Product Description: This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750659802 | 3 edition (Butterworth-Heinemann, October 22, 2003), cover price $51.95 | About this edition: This is the third edition of one of world's most respected and successful books on branding.

cover image for 9781855219618
Product Description: This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management.

Hardcover:

9781855219618 | Dartmouth Pub Co, July 1, 1998, cover price $240.00 | About this edition: This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management.

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