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The Essence of International Marketing
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Paperback
Book cover for 9780132848039
 
from Prentice Hall Direct (April 1, 1994)
9780132848039 | details & prices | 6.00 × 9.00 × 0.50 in. | 0.60 lbs | List price $19.95
About: Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing.