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Stanley J. Paliwoda has written 7 work(s)
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Cover for 9781403906823 Cover for 9780415114004 Cover for 9780201593730 Cover for 9780132848039 Cover for 9780750604246 Cover for 9780415658119 Cover for 9780709943136
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Product Description: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future...read more
By Jacob Goldenberg (contributor), Philip J. Kitchen (editor), Dale Littler (contributor), Malcolm McDonald (contributor) and Stanley J. Paliwoda (contributor)

Hardcover:

9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00 | About this edition: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it.

cover image for 9780415114004
Product Description: This collection of articles focuses on the particular challenges and issues of international marketing. How can a company break into a new foreign market? What pricing structures should be in operation for a global product? How does one manage a multilingual advertising campaign?The Reader combines previously published articles with new papers commissioned to update classic research in the field...read more
By Stanley J. Paliwoda (editor) and John K. Ryans, Jr. (editor)

Hardcover:

9780415114004 | Chapman & Hall, July 1, 1995, cover price $86.95 | About this edition: This collection of articles focuses on the particular challenges and issues of international marketing.

cover image for 9780201593730
Product Description: Focusing on Eastern Europe as an area for investment and general business opportunity, this book brings together a distillation of recent facts and figures together with an interpretation as to how these individual markets are likely to fare in future years as market economies...read more

Hardcover:

9780201593730 | Addison-Wesley, October 1, 1994, cover price $32.81 | About this edition: Focusing on Eastern Europe as an area for investment and general business opportunity, this book brings together a distillation of recent facts and figures together with an interpretation as to how these individual markets are likely to fare in future years as market economies.

cover image for 9780132848039
Product Description: Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing. The book is based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents...read more

Paperback:

9780132848039 | Prentice Hall Direct, April 1, 1994, cover price $19.95 | About this edition: Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing.

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Product Description: This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration...read more

Paperback:

9780750604246 | 2 sub edition (Butterworth-Heinemann, October 1, 1992), cover price $49.95 | About this edition: This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting.

Product Description: Marketing strategy is constantly adapting in the changing environment of international business. To retain or extend a grasp of existing markets, organizations need to keep abreast of commercial innovation, social change, economic developments and the ever-shifting political climate...read more

Hardcover:

9780415053440 | Routledge, April 1, 1991, cover price $99.95 | About this edition: Marketing strategy is constantly adapting in the changing environment of international business.

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Product Description: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process...read more
By Stanley J. Paliwoda (editor) and Peter W. Turnbull (editor)

Hardcover:

9780415658119 | Routledge, November 26, 2012, cover price $155.00 | About this edition: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
9780709943136 | Routledge Kegan & Paul, June 1, 1986, cover price $65.00 | About this edition: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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