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The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live As They Do
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Paperback
Reprint edition from Crown Pub (July 17, 2007)
9780767920575 | details & prices | 213 pages | 5.50 × 8.25 × 0.50 in. | 0.45 lbs | List price $15.99
About: An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do.
About: An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do.