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The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live As They Do
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Bibliographic Detail
Publisher
Crown Pub
Publication date
July 17, 2007
Pages
213
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780767920575
ISBN-10
0767920570
Dimensions
0.50 by 5.50 by 8.25 in.
Weight
0.45 lbs.
Original list price
$15.99
Summaries and Reviews
Summary
An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.
Editions
Paperback
The price comparison is for this edition
Reprint edition from Crown Pub (July 17, 2007)
9780767920575 | details & prices | 213 pages | 5.50 × 8.25 × 0.50 in. | 0.45 lbs | List price $15.99
About: An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do.
About: An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do.
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