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Consumer Research for Museum Marketers: Audience Insights Money Can't Buy
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Hardcover
from Altamira Pr (December 30, 2009)
9780759118089 | details & prices | 179 pages | 6.00 × 9.00 × 0.50 in. | 0.90 lbs | List price $83.00
About: What museum does not want insight into what its visitors and potential visitors are looking for?
About: What museum does not want insight into what its visitors and potential visitors are looking for?
Paperback
from Altamira Pr (December 30, 2009)
9780759118096 | details & prices | 179 pages | 6.00 × 9.00 × 0.50 in. | 0.70 lbs | List price $27.00
About: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public.
About: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public.
Miscellaneous
from Altamira Pr (January 16, 2010)
9780759118102 | details & prices | 160 pages | List price $24.95