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Bibliographic Detail
Publisher
Altamira Pr
Publication date
December 30, 2009
Pages
179
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780759118089
ISBN-10
0759118086
Dimensions
0.50 by 6 by 9 in.
Weight
0.90 lbs.
Original list price
$83.00
Summaries and Reviews
Amazon.com description: Product Description: What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
Editions
Hardcover
The price comparison is for this edition
from Altamira Pr (December 30, 2009)
9780759118089 | details & prices | 179 pages | 6.00 × 9.00 × 0.50 in. | 0.90 lbs | List price $83.00
About: What museum does not want insight into what its visitors and potential visitors are looking for?
About: What museum does not want insight into what its visitors and potential visitors are looking for?
Paperback
from Altamira Pr (December 30, 2009)
9780759118096 | details & prices | 179 pages | 6.00 × 9.00 × 0.50 in. | 0.70 lbs | List price $27.00
About: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public.
About: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public.
Miscellaneous
from Altamira Pr (January 16, 2010)
9780759118102 | details & prices | 160 pages | List price $24.95
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