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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
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Book cover for 9780743215800
from Free Pr (March 2, 2004)
9780743215800 | details & prices | 368 pages | 8.00 × 9.00 × 0.75 in. | 1.20 lbs | List price $30.00
About: The co-author of Microsoft Secrets links issues related to strategy and organization to those of managing technology, arguing that companies must chose a business model that will capitalize on good times and survive more difficult periods, and presenting the success stories of such companies as IBM, Toshiba, and Motorola.