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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
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Bibliographic Detail
Publisher Free Pr
Publication date March 2, 2004
Pages 368
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780743215800
ISBN-10 074321580X
Dimensions 0.75 by 8 by 9 in.
Weight 1.20 lbs.
Original list price $30.00
Summaries and Reviews
Summary
The co-author of Microsoft Secrets links issues related to strategy and organization to those of managing technology, arguing that companies must chose a business model that will capitalize on good times and survive more difficult periods, and presenting the success stories of such companies as IBM, Toshiba, and Motorola. 25,000 first printing.

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