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Brand Management: Research, Theory and Practice
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
2 edition from Routledge (November 30, 2015)
9781138804685 | details & prices | 307 pages | 6.25 × 9.25 × 1.00 in. | 1.40 lbs | List price $160.00
1 edition from Routledge (February 20, 2009)
9780415443265 | details & prices | 267 pages | 6.25 × 9.25 × 0.75 in. | 1.25 lbs | List price $180.00
About: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.
About: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.
Paperback
2 pap/psc edition from Routledge (December 1, 2015)
9781138804692 | details & prices | 307 pages | 6.00 × 9.00 × 0.75 in. | 1.08 lbs | List price $59.95
About: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority.
About: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority.
from Routledge (February 20, 2009)
9780415443272 | details & prices | 267 pages | 6.00 × 9.00 × 0.50 in. | 0.95 lbs | List price $58.95
About: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.
About: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.
Miscellaneous
from Routledge (December 19, 2008)
9780203996171 | details & prices | 288 pages | List price $47.95