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The Brand Bubble: The Looming Crisis In Brand Value and How to Avoid It
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Jossey-Bass Inc Pub (October 13, 2008)
9780470183878 | details & prices | 252 pages | 6.50 × 9.25 × 1.00 in. | 1.02 lbs | List price $27.95
About: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing.
About: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing.
Miscellaneous
from Jossey-Bass Inc Pub (November 3, 2008)
9780470449394 | details & prices | List price $27.95
from Jossey-Bass Inc Pub (November 3, 2008)
9780470396063 | details & prices | 240 pages | List price $27.95