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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
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Bibliographic Detail
Publisher Jossey-Bass Inc Pub
Publication date November 3, 2008
Pages 240
Book category Adult Non-Fiction
ISBN-13 9780470396063
ISBN-10 0470396067
Original list price $27.95
Summaries and Reviews
Book cover for 9780470183878
from Jossey-Bass Inc Pub (October 13, 2008)
9780470183878 | details & prices | 252 pages | 6.50 × 9.25 × 1.00 in. | 1.02 lbs | List price $27.95
About: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing.
from Jossey-Bass Inc Pub (November 3, 2008)
9780470449394 | details & prices | List price $27.95
The price comparison is for this edition
from Jossey-Bass Inc Pub (November 3, 2008)
9780470396063 | details & prices | 240 pages | List price $27.95

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