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Brand Asset Management: Driving Profitable Growth Through Your Brands
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Jossey-Bass Inc Pub (June 1, 2000)
9780787950774 | details & prices | 265 pages | 6.25 × 9.00 × 1.00 in. | 1.15 lbs | List price $39.00
About: Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate.
About: Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate.
Paperback
2 sub edition from Jossey-Bass Inc Pub (September 26, 2002)
9780787963941 | details & prices | 288 pages | 6.00 × 9.25 × 1.25 in. | 0.86 lbs | List price $19.95